Bayliss to chair Virgin Atlantic as group strategy moves closer to airline

Virgin Group CEO Josh Bayliss will take on the role of chair of Virgin Atlantic from 1 June 2026. The move signals a closer alignment between the airline and the central group’s strategy.

Bayliss succeeds Peter Norris, who steps down on 31 May after 14 years as chair. Bayliss has led Virgin Group since 2011, overseeing the evolution of the Virgin portfolio across aviation, hospitality and emerging sectors.

His move into the Virgin Atlantic chair role places that broader strategic experience directly within the airline’s boardroom at a time when carriers are recalibrating their premium positioning and customer experience propositions.

READ: Corneel Koster to succeed Shai Weiss at Virgin Atlantic

Peter Norris will still serve as Chair of the Virgin Group and Virgin Hotels brands.

Corneel Koster, CEO of Virgin Atlantic said: “Peter has been an insightful and forward-thinking Chair for many important years in Virgin Atlantic’s story. Both in times of growth and faced with extraordinary challenge, his leadership provided clarity, calm conviction and deep commitment to our people, our brand and our business.

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