How The Airline That Invented Lie-Flat Seats Continues To Innovate In Luxury Travel

The modern expectation of stepping onto a long-haul aircraft and relaxing into a fully flat bed owes its existence to a single, bold design idea manifested more than two decades ago. When British Airways pioneered the world’s first lie-flat business seats, it completely upended the economics and geometry of international flight. Today, the carrier continues to push the boundaries of high-end aviation comfort by rolling out sweeping cabin modernizations across its long-haul fleet.