Why Southwest Airlines’ Boeing 737s Make A First Class Cabin So Difficult To Build

Southwest Airlines has been transforming itself to become more aligned with the legacy carriers regarding product and business model. It now offers increased product options to appeal to premium customers, while also developing new fare types as part of a broader price segmentation strategy, and it’s added surcharges to lower-priced tickets for checked bags. Today, however, the real money is with premium cabins, and Southwest Airlines is still absent from this space.