The Carrier That First Introduced Premium Economy On Long-Haul Routes

The glamour of aviation often centers on the lie-flat suites of first class or the efficiency of a budget ticket, but in 1992, that all changed with the introduction of a new class altogether. EVA Air, a carrier that began as a subsidiary of a massive shipping conglomerate, looked at the empty space between the front and back of the aircraft and saw an opportunity rather than a void. This guide explores how the Taiwanese airline pioneered the premium economy concept, a gamble that eventually forced every major legacy carrier to reconsider its cabin maps.