Austrian Airlines signs ad space sales deal with Spafax

Austrian Airlines has made an agreement with aviation media agency Spafax to develop and commercialise the airline’s inflight and lounge media offering. The collaboration brings Austrian’s international network and passenger base together with the agency’s media expertise and advertiser relationships, opening the flag carrier to new  international brand partners.

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Under the agreement, Spafax will help commercialise Austrian Airlines’ lounge media network and seatback pre-roll inflight entertainment (IFE) advertising – two of the airline’s most engaged, high-attention environments. The  proposition is now being taken to market through Spafax’s global sales network.

Markus Leopold, Marketing Manager Retail Media at Austrian Airlines said: “With Spafax, we have a partner with the global reach and advertiser relationships to bring our media proposition to market at scale, while ensuring every brand experience our guests encounter is relevant, considered and in keeping with the Austrian travel experience.”

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