Airlines Are Now Selling Business Class Seats Like Smartphones: Inches & 4K Screens Replacing Soft Service

Air France‘s La Première first class suite won the 2026 iF Design Award in March. The jury’s citation praised its modular architecture, material craftsmanship, and multi-zone layout. What the jury did not specifically mention, but what Air France leads with in every commercial communication, is that each of the four suites carries two 32-inch (81-cm) 4K screens.