No More A-List: Southwest Airlines Announces Shake-Up To Loyalty Program

Southwest Airlines has announced a sweeping overhaul of its Rapid Rewards loyalty program, eliminating its familiar A-List and A-List Preferred tiers in favor of a new three-level structure. Beginning January 1, 2027, members will qualify for Silver, Gold, or Platinum status, with the highest tier offering unlimited Companion Pass travel. The changes also introduce new ways to achieve elite status and additional rewards for frequent flyers.